One lucky store location in Irvine, CA had the opportunity to serve the Big Cheez-It Tostada & Crunchwrap.
I had the opportunity to supported the omnichannel executions for the 2022 Big Cheez-It Tostada campaign, delivering record breaking single day Net Sales of $18K (the most successful single store product test until 2023 MDBB Gelato Test), +2.4B earned impressions and +850K owned engagements.
Asset: PR image
Asset: Digital Menu Board Panel
Asset: Kiosk Home Screen